Marketo

Full Time
Pune
Posted 10 months ago

Responsibilities

Support and execute the B2C and B2B digital demand generation strategy, including development of all inbound and outbound tactics, including emails, landing pages, forms, CTAs and workflows
Test and optimize the user experience to drive demand generation and conversion across all digital properties – including multivariate A/B testing
Manage all technical aspects of marketing automation (Marketo) and CRM integration
Develop scheduled and incremental reporting with the ability to compile and review raw data, provide detailed analyses and regularly assess program effectiveness and make recommendations and optimizations
Identify new opportunities and nurture the sales pipeline with the goal to accelerate qualified prospects and drive revenue
Qualifications

Working in a digital marketing / marketing automation role or similar
Proven technical proficiency / certification with marketing automation platforms (Marketo Certification preferred)
Functional knowledge of digital marketing ecosystem, content marketing and social media, as it relates to marketing automation
Proficient in HTML, CSS, and JavaScript – specifically building emails and landing pages that are responsive.
Strong analytical skills and ability to translate analysis into actionable recommendations to help achieve revenue goals and improve customer experience. Certification in Google Analytics or similar is preferred.
Experience with SEO, paid search, display advertising and remarketing is preferred
Proficiency in Microsoft Office
Bachelors in business, digital marketing, marketing or communications preferred
Experience in both B2C and B2B marketing and will have at least 5+ years of hands-on experience building digital marketing programs that fuel a direct-to-consumer and business-to-business sales pipeline

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