We are experts in Marketing Cloud
Salesforce Marketing Cloud is a powerful one-on-one digital marketing platform that helps you make the most of every customer interaction. By delivering personalized relevant and consistent customer contacts through multiple channels, you will create extraordinary brand experiences.
Your customers not only expect a personal approach, they also expect you to provide the information they need at the exact moment they need it. To stay relevant, marketers must focus on the customer, manage customer journeys and establish and maintain a personal relationship with each customer. Within Salesforce’s high availability, 100% secure, cloud-based infrastructure you will find flexibility and reliability. This will enable you to take your communication to the next level of relevance.
The platform supports the following channels:
The Salesforce Marketing Cloud platform includes:
Build and automate customer journeys for all channels: email, mobile, ads, websites and the Internet of Things – offer your customers a consistent experience, whether they are connecting with marketing, sales or customer service.
Profile every customer, using data from all available sources. With this profile, you will be able to target specific audiences and segments. Build personal relationships, instead of just managing data.
Predictive intelligence powers personalization. Customer profiles and sophisticated algorithms are used to automate personalized content and messages for every single individual.
Manage all of your content and assets in one location. Organize assets with advanced search and tagging capabilities. Share and approve content in a secure fashion for use throughout the enterprise.
Publish your content, engage with your audience and analyse your presence on social media. Get better insights into your customers and competitors, assisted by our built-in AI, Einstein.
Uncover patterns and insights with real-time analytics to optimise each campaign — and the entire customer journey. Respond and take action when it matters most to your customers.
Marketing Cloud Connect
Synchronise customer data across marketing, sales, and service interactions. Trigger journeys and messages as customers interact with any department, to deliver a seamless experience across your entire company.
One-to-one digital marketing
Salesforce Marketing Cloud, formerly ExactTarget, offers hundreds of features to help brands execute everything from basic email marketing to sophisticated cross-channel campaign management. Positioned as a leader in both of the recent Forrester and Gartner Enterprise Marketing Suite Analyses, Salesforce is recognised as one of the world’s most powerful one-to-one digital marketing platforms.
ExactTarget was founded in 2000 by Scott Dorsey, Chris Baggott, and Peter McCormick. The software began as an email marketing suite, whilst the acquisition of Pardot and Co-Tweet extended its capabilities to marketing automation and social comms. ExactTarget went public in 2012, and the following year the company was acquired by Salesforce.com for around $2.5 billion – their biggest ever acquisition. In 2014, ExactTarget was renamed ‘Salesforce Marketing Cloud’ as part of the integration with Salesforce.
ExactTarget was leading the market in terms of email marketing, and Salesforce’s marketing powers were given a big boost from the acquisition. Since then, Salesforce Marketing Cloud has built a proposition to enable brands to listen to customers and engage with them across every channel, including email, social, web, and mobile. The user-centered platform allows marketers to easily design and manage highly personalised campaigns, publish content and analyse results.
Salesforce Marketing Cloud allows companies to personalise customer experiences across every channel using their Email Studio, Mobile Studio, Social Studio, Advertising Studio and Web Studio software. Within the Salesforce Marketing Cloud there are six tools:
Journey Builder is a marketing automation tool that can help build the customer journey across email, mobile, advertising and web activities to deliver a seamless multi-channel experience.
Audience Builder helps create a single view of the customer using data from multiple sources, allowing companies to then target specific segments and build productive relationships with the customer.
Personalization Builder uses predictive intelligence and machine learning to present customers with the right content at the right time, using customer data to offer a more personalised experience.
Content Builder manages all content and assets in one location, with advanced search functions and the ability to oversee approvals.
Analytics Builder measures and tracks the performance of campaigns, using predictive analytics to extract rich insights from the data.
Marketing Cloud Connect helps keep the customer experience as seamless as possible by syncing customer data across marketing, sales and service interactions.
Salesforce Marketing Cloud can help businesses of all sizes build more personalised, relevant and seamless customer journeys.
Celerity is an expert in Salesforce products, and we have bolstered our Centre of Excellence expertise by investing in experienced resource, upskilling our existing team members and creating product solutions that allow our clients to benefit from the full capabilities of the Salesforce Marketing Cloud platform.
Celerity offers end to end system integration experience, big data and insight integration and fully customisable welcome programmes. Our professional services team boast over 40 years of experience and know how to successfully manage implementations and maximise the return on investment from the tool and enable customers to benefit from email, mobile, social, web and advertising tools.